L'OREAL TECHNIQUE HiColor Plum front view of packaging
L'OREAL TECHNIQUE HiColor Plum side view showing product details
L'OREAL TECHNIQUE HiColor Plum application process with model
L'OREAL TECHNIQUE HiColor Plum mixed colour cream in bowl
L'OREAL TECHNIQUE HiColor Plum results on dark hair
L'OREAL TECHNIQUE HiColor Plum close-up of texture
L'OREAL TECHNIQUE HiColor Plum back view of packaging

L'OREAL TECHNIQUE

L'OREAL TECHNIQUE HiColor Violet & Blacks Permanent Color - Plum

Discover Beauty and Care Essentials

$49.63 $58.56

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Fast and free shipping across Canada in 6-8 days.

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Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 6-8 business days.

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Return within 30 days, free of charge.

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During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

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Questions before checkout? Email canadaelle.ca@gmail.com and we reply within one business day.

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Product Details and Features

Intense Colour for Dark Hair

Achieve stunning, deep violet tones with L'OREAL TECHNIQUE HiColor Plum. This permanent hair colour is specifically formulated for dark hair, providing vibrant results without the need for pre-lightening.

Key Benefits

  • Identifiable Colour Results: Delivers rich, true-to-shade colour on dark hair, ensuring your desired look is achieved.
  • Multi-Lift & Deposit: Lifts hair 3-4 levels while depositing colour, neutralizing unwanted orange tones for a balanced finish.
  • Long-Lasting Results: Formulated to resist fading, providing you with vibrant colour that lasts.
  • Anti-Breakage Ceramide R Complex: Helps maintain hair integrity, supporting a healthier appearance.

Why Choose This Product?

This hair colour stands out due to its ability to lift and deposit colour simultaneously, making it an efficient choice for those with dark hair. The unique formulation ensures that you achieve the shade you desire without brassiness, setting it apart from other hair colour options.

This product pairs well with other hair care items in your routine, support your overall hair care experience.

For external use only. Patch test before first use and discontinue use if irritation occurs.

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