L'OREAL TECHNIQUE HiColor Black Plum hair colour front view
L'OREAL TECHNIQUE HiColor Black Plum packaging side view
L'OREAL TECHNIQUE HiColor Black Plum product application on hair
L'OREAL TECHNIQUE HiColor Black Plum cream texture close-up
L'OREAL TECHNIQUE HiColor Black Plum colour swatch
L'OREAL TECHNIQUE HiColor Black Plum product ingredients list
L'OREAL TECHNIQUE HiColor Black Plum in bathroom setting

L'OREAL TECHNIQUE

L'OREAL TECHNIQUE HiColor Violet & Blacks Permanent Color Black Plum 59g

Discover Beauty and Care Essentials

$49.63 $58.56

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Fast and free shipping across Canada in 6-8 days.

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Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 6-8 business days.

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Return within 30 days, free of charge.

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During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

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Questions before checkout? Email canadaelle.ca@gmail.com and we reply within one business day.

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Product Details and Features

Intense Colour for Dark Hair

Get ready to support your hair game with the L'OREAL TECHNIQUE HiColor Permanent Hair Color in Black Plum. Specially formulated for dark hair, this product lifts and tones in just one step without leaving behind any brassiness. It's perfect for those looking to achieve vibrant colour without the hassle of pre-lightening.

Easy Application

This hair colour is easy to use, making it suitable for both beginners and experienced users. With a quick processing time of only thirty minutes, you can enjoy stunning results without spending hours in the salon.

Long-Lasting Results

The rich, smooth crème formula ensures that your colour stays true-to-shade and resists fading. Expect intense, long-lasting colour that looks fresh and vibrant for weeks.

Why Choose This Product?

Unlike many other hair colours, L'OREAL TECHNIQUE HiColor is specifically designed to lift dark hair effectively. The strong lifting and toning action neutralizes unwanted orange tones while depositing the shade of your choice, giving you the confidence to flaunt your new look.

This product pairs well with other hair care essentials to maintain your colour and shine.

For external use only. Patch test before first use and discontinue use if irritation occurs.

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