{"product_id":"pulp-riot-volatile-semi-permanent-hair-color-deep-wine-red-4oz","title":"Pulp Riot Volatile Semi Permanent Hair Color – Deep Wine Red, 4 oz","description":"\u003ch2\u003eVibrant Colour Without Compromise\u003c\/h2\u003e\u003cp\u003eBring your hair to life with \u003cstrong\u003ePulp Riot Volatile Semi Permanent Hair Color\u003c\/strong\u003e in Deep Wine Red. This rich mahogany-red shade with a hint of violet offers a bold way to express your individuality. Ideal for pre-lightened hair, it provides vibrant colour that lasts up to 50 washes without damaging your hair.\u003c\/p\u003e\u003ch2\u003eProtect and Nourish Your Hair\u003c\/h2\u003e\u003cp\u003eThanks to its \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e, this formula protects your hair during the coloring process, ensuring it remains hydrated and vibrant. You'll enjoy an impressive \u003cstrong\u003e86% more shine\u003c\/strong\u003e and double the hydration compared to unwashed hair, leaving your locks looking and feeling soft and healthy.\u003c\/p\u003e\u003ch2\u003eSafe and Gentle Formula\u003c\/h2\u003e\u003cp\u003eThis \u003cstrong\u003evegan and cruelty-free\u003c\/strong\u003e hair colour contains no ammonia, PPD, parabens, MEA, or gluten, making it a gentle option for your scalp and the environment. The true tone fade ensures even washing out without bleed, maintaining a natural, brilliant look.\u003c\/p\u003e\u003ch2\u003eLimitless Creative Possibilities\u003c\/h2\u003e\u003cp\u003ePulp Riot's hair colour is versatile—mix it with other shades or dilute it with clear for unique pastel effects. This flexibility allows you to create custom looks that suit your style.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eWhat sets Pulp Riot apart is its commitment to quality and care. With a formula designed to support vibrant, long-lasting shades while prioritizing hair health, you can colour your hair confidently.\u003c\/p\u003e\u003cp\u003eComplete your beauty routine with other \u003cstrong\u003ehair coloring products\u003c\/strong\u003e from Pulp Riot for a cohesive look.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003cp\u003eMake a bold statement with vibrant colour that cares for your hair.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53736190345581,"sku":"B0GRCVJHSX","price":53.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/pulp-riot-volatile-semi-permanent-hair-color-deep-wine-red-4-oz-tube-f-1.jpg?v=1786798223","url":"https:\/\/canadaelle.ca\/products\/pulp-riot-volatile-semi-permanent-hair-color-deep-wine-red-4oz","provider":"CANADAELLE","version":"1.0","type":"link"}