{"product_id":"pulp-riot-velvet-semi-permanent-hair-color-deep-purple-4-oz","title":"Pulp Riot Velvet Semi Permanent Hair Color – Deep Purple 4 oz","description":"\u003ch2\u003eVibrant Colour That Lasts\u003c\/h2\u003e\n\u003cp\u003eWith Pulp Riot Velvet Semi Permanent Hair Color in Deep Purple, you can achieve a bold, deep purple hue with a subtle pink undertone that adds richness and dimension to your hair. This formula is powered by \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e, ensuring vibrant colour that lasts up to 50 washes without damaging your hair.\u003c\/p\u003e \u003ch2\u003esupport Shine and Hydration\u003c\/h2\u003e\n\u003cp\u003eThis hair colour not only delivers stunning results but also \u003cstrong\u003econditions your hair\u003c\/strong\u003e deeply. It provides 86% more shine and double the hydration compared to unwashed hair, leaving your locks looking soft and healthy after use.\u003c\/p\u003e \u003ch2\u003eGentle and Versatile Formula\u003c\/h2\u003e\n\u003cp\u003ePulp Riot’s vegan and cruelty-free formula contains no ammonia, PPD, parabens, MEA, or gluten, making it a gentle choice for your scalp and the environment. The \u003cstrong\u003etrue tone fade\u003c\/strong\u003e ensures that your colour fades evenly without bleed, maintaining a vibrant, natural look.\u003c\/p\u003e \u003ch2\u003eLimitless Creative Possibilities\u003c\/h2\u003e\n\u003cp\u003eThis hair colour is easy to mix or dilute with clear for custom looks, allowing for endless creative options. Simply saturate clean, dry hair and process for 25 to 40 minutes, then rinse with cool water to reveal your radiant colour.\u003c\/p\u003e \u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Velvet Semi Permanent Hair Color stands out with its \u003cstrong\u003efocus on hair health\u003c\/strong\u003e while delivering vibrant colour. It’s perfect for pre-lightened hair to achieve full vibrancy or can be used creatively on darker bases.\u003c\/p\u003e \u003cp\u003ePair this product with other hair care essentials to complete your hair colouring routine.\u003c\/p\u003e \u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e \u003cp\u003eExpress your artistry with vibrant, long-lasting colour that cares for your hair.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53738080534893,"sku":"B0GRCVM386","price":53.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/pulp-riot-velvet-semi-permanent-hair-color-deep-purple-4-oz-tube-front-1.jpg?v=1786827321","url":"https:\/\/canadaelle.ca\/products\/pulp-riot-velvet-semi-permanent-hair-color-deep-purple-4-oz","provider":"CANADAELLE","version":"1.0","type":"link"}