{"product_id":"pulp-riot-impetuous-semi-permanent-hair-color-chocolate-brown","title":"Pulp Riot Impetuous Semi Permanent Hair Color Chocolate Brown 4 oz","description":"\u003ch2\u003eRich Chocolate Brown Shade\u003c\/h2\u003e\n\u003cp\u003ePulp Riot's Impetuous Semi Permanent Hair Color offers a rich, warm chocolate brown hue with subtle bronze undertones. This colour is perfect for those looking to add a multi-dimensional, luminous look to their hair.\u003c\/p\u003e \u003ch2\u003eGentle on Hair\u003c\/h2\u003e\n\u003cp\u003eUtilising \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e, this formula protects your hair during the colouring process, ensuring vibrant, long-lasting shades that can withstand up to 50 washes. It conditions hair deeply, delivering 86% more shine and double the hydration compared to unwashed hair.\u003c\/p\u003e \u003ch2\u003eVegan and Cruelty-Free\u003c\/h2\u003e\n\u003cp\u003eThis vegan formula is crafted without ammonia, PPD, parabens, MEA, or gluten, making it a gentle choice for your scalp and the environment. Enjoy a vibrant colour without compromising on your values.\u003c\/p\u003e \u003ch2\u003eTrue Tone Fade\u003c\/h2\u003e\n\u003cp\u003eThe true tone fade feature ensures that the colour washes out evenly, maintaining a natural look without bleed or patchiness. This means you can enjoy your colour for longer while keeping it looking fresh.\u003c\/p\u003e \u003ch2\u003eCustomizable Colour Options\u003c\/h2\u003e\n\u003cp\u003eMix and match with other Pulp Riot shades or dilute with clear for creative colour possibilities. Each 4 oz tube is easy to apply without the need for a developer; simply saturate clean, dry hair and process for 25 to 40 minutes. Rinse with cool water to reveal your vibrant new look.\u003c\/p\u003e \u003cp\u003ePerfect for pre-lightened hair or for creative applications on darker bases, this shade allows you to express your artistry with confidence.\u003c\/p\u003e \u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e \u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Impetuous stands out with its unique \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e that not only colours but also conditions your hair, making it healthier and shinier. This is a significant advantage over many other hair colour products.\u003c\/p\u003e \u003cp\u003eComplete your hair care routine with other hair colouring products to achieve stunning results.\u003c\/p\u003e \u003cp\u003eMake a statement with your hair colour that cares for your hair.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53731252535661,"sku":"B0GRC744J1","price":53.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/pulp-riot-impetuous-semi-permanent-hair-color-chocolate-brown-4-oz-tub-1.jpg?v=1786774727","url":"https:\/\/canadaelle.ca\/products\/pulp-riot-impetuous-semi-permanent-hair-color-chocolate-brown","provider":"CANADAELLE","version":"1.0","type":"link"}