{"product_id":"pulp-riot-first-base-semi-permanent-hair-color-hot-pink","title":"Pulp Riot First Base Semi Permanent Hair Color Hot Pink 4 oz","description":"\u003ch2\u003eBold Colour That Lasts\u003c\/h2\u003e\u003cp\u003ePulp Riot First Base Semi Permanent Hair Color in Hot Pink delivers a vibrant hue that makes a statement. This formula is crafted to provide bold colour while protecting your hair, lasting up to 50 washes.\u003c\/p\u003e\u003ch2\u003esupport Shine and Hydration\u003c\/h2\u003e\u003cp\u003eWith 86% more shine and double the hydration, your hair will feel soft and look healthy after use. This colour not only beautifies but also conditions your hair deeply, making it an ideal choice for maintaining hair health.\u003c\/p\u003e\u003ch2\u003eGentle and Versatile Formula\u003c\/h2\u003e\u003cp\u003eThis vegan and cruelty-free hair colour contains no ammonia, PPD, parabens, MEA, or gluten, ensuring it's gentle on your scalp and the environment. The true tone fade technology means the colour washes out evenly, maintaining a natural look without patchiness.\u003c\/p\u003e\u003ch2\u003eLimitless Creative Possibilities\u003c\/h2\u003e\u003cp\u003eMix and match with other Pulp Riot shades or dilute with clear for custom colours. This flexibility allows you to express your creativity and achieve unique looks.\u003c\/p\u003e\u003ch2\u003eWhy Choose Pulp Riot First Base?\u003c\/h2\u003e\u003cp\u003eThis hair colour stands out for its Anti-Overworking Technology, which protects your hair during the colouring process. Unlike many alternatives, it combines vibrant colour with hair care, ensuring your locks remain healthy.\u003c\/p\u003e\u003cp\u003eEach 4 oz (113 g) tube is easy to apply—simply saturate clean, dry hair and process for 25 to 40 minutes. Rinse with cool water to reveal your radiant new colour. This product is perfect for pre-lightened hair or can be used creatively on darker bases.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003cp\u003eMake a bold statement with vibrant, long-lasting colour that cares for your hair.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53732946542957,"sku":"B0F6L6VCFQ","price":53.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/pulp-riot-first-base-semi-permanent-hair-color-hot-pink-4-oz-tube-fron-1.jpg?v=1786783476","url":"https:\/\/canadaelle.ca\/products\/pulp-riot-first-base-semi-permanent-hair-color-hot-pink","provider":"CANADAELLE","version":"1.0","type":"link"}