{"product_id":"pulp-riot-deviant-semi-permanent-hair-color-plum-4-oz","title":"Pulp Riot Deviant Semi Permanent Hair Color – Plum, 4 oz","description":"\u003ch2\u003eVivid Colour with Lasting Shine\u003c\/h2\u003e\u003cp\u003eAchieve a striking, rich purple magenta look with \u003cstrong\u003ePulp Riot Deviant Semi Permanent Hair Color in Plum\u003c\/strong\u003e. Infused with violet-red undertones, this colour is looking to express their unique style while maintaining hair health.\u003c\/p\u003e\u003ch2\u003eProtects and Conditions Your Hair\u003c\/h2\u003e\u003cp\u003ePowered by \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e, this formula protects your hair during the colouring process, ensuring vibrant shades that last up to 50 washes. It delivers \u003cstrong\u003e86% more shine\u003c\/strong\u003e and double the hydration compared to unwashed hair, leaving your locks soft and healthy-looking.\u003c\/p\u003e\u003ch2\u003eGentle and Versatile Formula\u003c\/h2\u003e\u003cp\u003eThis vegan, cruelty-free hair colour contains no ammonia, PPD, parabens, MEA, or gluten, making it a gentle choice for your scalp and the environment. The true tone fade ensures an even washout, maintaining vibrant, natural-looking tones without bleed or patchiness.\u003c\/p\u003e\u003ch2\u003eCreative Customisation\u003c\/h2\u003e\u003cp\u003eMix and match with other \u003cstrong\u003ePulp Riot shades\u003c\/strong\u003e or dilute with clear for pastel effects, offering limitless creative possibilities. Each 4 oz tube is easy to apply without developer; simply saturate clean, dry hair and process for 25 to 40 minutes. Rinse with cool water to reveal radiant, vivid colour.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003ePulp Riot Deviant Plum stands out with its advanced technology that supports hair health while providing vibrant colour. Unlike many alternatives, it ensures your hair remains hydrated and shiny throughout the colouring process.\u003c\/p\u003e\u003cp\u003ePerfect for pre-lightened hair to achieve full vibrancy or used creatively on darker bases, this hair colour is an ideal companion for your artistic expression.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53736323514733,"sku":"B0GRD1LWVS","price":53.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/pulp-riot-deviant-semi-permanent-hair-color-plum-4-oz-tube-front-view-1.jpg?v=1786798554","url":"https:\/\/canadaelle.ca\/products\/pulp-riot-deviant-semi-permanent-hair-color-plum-4-oz","provider":"CANADAELLE","version":"1.0","type":"link"}