{"product_id":"matrix-so-silver-purple-shampoo-blonde-hair","title":"MATRIX So Silver Purple Shampoo for Blonde Hair 10.1 fl oz","description":"\u003ch2\u003eKeep Your Blonde Hair Vibrant\u003c\/h2\u003e\u003cp\u003eMaintain the beauty of your blonde, grey, or platinum hair with \u003cstrong\u003eMATRIX So Silver Purple Shampoo\u003c\/strong\u003e. This 10.1 fl oz (300 mL) shampoo is specifically formulated to neutralize unwanted brassy and yellow tones, ensuring your hair looks fresh and vibrant.\u003c\/p\u003e\u003ch2\u003eMulti-Tasking Toning Properties\u003c\/h2\u003e\u003cp\u003eWith its professional toning capabilities, this shampoo deposits purple pigments that effectively reduce yellow tones in just one wash. You can enjoy a brighter, cooler shade without the need for frequent salon visits.\u003c\/p\u003e\u003ch2\u003eNourishing Formula for All Hair Types\u003c\/h2\u003e\u003cp\u003eThis shampoo is suitable for both color- and natural hair, support and restoring cool tones. Its gentle formula cleanses while preserving the integrity of your hair, making it ideal for fine, coarse, and colour- strands alike.\u003c\/p\u003e\u003ch2\u003eSuggested Use for Best Results\u003c\/h2\u003e\u003cp\u003eFor consistent use, apply the shampoo to wet hair while wearing suitable gloves, lather, and rinse. For maximum toning benefits, leave it on for five minutes before rinsing. Regular use will help maintain a radiant, salon-quality finish.\u003c\/p\u003e\u003ch2\u003eWhy Choose MATRIX So Silver Purple Shampoo?\u003c\/h2\u003e\u003cp\u003eThis shampoo is part of the \u003cstrong\u003eSo Silver Collection\u003c\/strong\u003e, which includes a range of products designed to support your hair care routine. With options for moderate to maximum toning, you can customize your hair care to meet your specific needs.\u003c\/p\u003e\u003cp\u003eThis shampoo pairs well with other hair care products, making it a versatile addition to your beauty routine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":53731263054189,"sku":"B00FZSB0Y2","price":66.13,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/matrix-so-silver-purple-shampoo-bottle-front-view-1.jpg?v=1786775043","url":"https:\/\/canadaelle.ca\/products\/matrix-so-silver-purple-shampoo-blonde-hair","provider":"CANADAELLE","version":"1.0","type":"link"}