{"product_id":"loreal-technique-hicolor-plum-permanent-hair-color","title":"L'OREAL TECHNIQUE HiColor Violet \u0026 Blacks Permanent Color - Plum","description":"\u003ch2\u003eIntense Colour for Dark Hair\u003c\/h2\u003e\u003cp\u003eAchieve stunning, deep violet tones with \u003cstrong\u003eL'OREAL TECHNIQUE HiColor Plum\u003c\/strong\u003e. This permanent hair colour is specifically formulated for dark hair, providing vibrant results without the need for pre-lightening.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentifiable Colour Results:\u003c\/strong\u003e Delivers rich, true-to-shade colour on dark hair, ensuring your desired look is achieved.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Lift \u0026amp; Deposit:\u003c\/strong\u003e Lifts hair 3-4 levels while depositing colour, neutralizing unwanted orange tones for a balanced finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Results:\u003c\/strong\u003e Formulated to resist fading, providing you with vibrant colour that lasts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Breakage Ceramide R Complex:\u003c\/strong\u003e Helps maintain hair integrity, supporting a healthier appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eThis hair colour stands out due to its ability to lift and deposit colour simultaneously, making it an efficient choice for those with dark hair. The unique formulation ensures that you achieve the shade you desire without brassiness, setting it apart from other hair colour options.\u003c\/p\u003e\u003cp\u003eThis product pairs well with other hair care items in your routine, support your overall hair care experience.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":53738010739053,"sku":"B01IUARV8U","price":49.63,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/l-oreal-technique-hicolor-plum-front-view-of-packaging-1.jpg?v=1786825429","url":"https:\/\/canadaelle.ca\/products\/loreal-technique-hicolor-plum-permanent-hair-color","provider":"CANADAELLE","version":"1.0","type":"link"}