{"product_id":"loreal-technique-hicolor-darkest-plum-68g","title":"L'OREAL TECHNIQUE HiColor Permanent Hair Color Darkest Plum 68g","description":"\u003ch2\u003eIntense Colour for Dark Hair\u003c\/h2\u003e\n\u003cp\u003eGet ready to enjoy rich, vibrant colour with \u003cstrong\u003eL'OREAL TECHNIQUE HiColor Permanent Hair Color in Darkest Plum\u003c\/strong\u003e. This specially formulated hair colour is designed for dark hair, lifting it 3-4 levels in just one step while neutralizing unwanted orange tones. looking to support their hair without the hassle of pre-lightening.\u003c\/p\u003e \u003ch2\u003eEasy Application\u003c\/h2\u003e\n\u003cp\u003eWith a smooth, creamy formula, this hair colour is \u003cstrong\u003eeasy to use\u003c\/strong\u003e, allowing you to achieve salon-quality results at home. The quick processing time of only thirty minutes means you can enjoy your new look without a lengthy wait.\u003c\/p\u003e \u003ch2\u003eLong-Lasting Results\u003c\/h2\u003e\n\u003cp\u003eThis hair colour not only provides intense, true-to-shade results but also resists fading, ensuring your colour stays vibrant for longer. The conditioning properties of the formula help maintain the health of your hair while delivering beautiful colour.\u003c\/p\u003e \u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\n\u003cp\u003eWhen it comes to hair colour, \u003cstrong\u003eL'OREAL TECHNIQUE HiColor\u003c\/strong\u003e stands out for its ability to lift dark hair effectively without brassiness. Its specially crafted formula ensures that you achieve the desired shade with ease and confidence.\u003c\/p\u003e \u003cp\u003eThis product pairs well with other hair care essentials to complete your beauty routine.\u003c\/p\u003e \u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e The colour is designed to be long-lasting and resists fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan this be used on all hair types?\u003c\/strong\u003e It is specifically formulated for dark hair, from black to medium brown.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eMake your hair colour simple and effective with L'OREAL TECHNIQUE HiColor in Darkest Plum.\u003c\/p\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":53738010804589,"sku":"B01IUAS0H6","price":49.63,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/l-oreal-technique-hicolor-darkest-plum-front-view-1.jpg?v=1786825434","url":"https:\/\/canadaelle.ca\/products\/loreal-technique-hicolor-darkest-plum-68g","provider":"CANADAELLE","version":"1.0","type":"link"}