{"product_id":"loreal-technique-hicolor-black-plum-59g","title":"L'OREAL TECHNIQUE HiColor Violet \u0026 Blacks Permanent Color Black Plum 59g","description":"\u003ch2\u003eIntense Colour for Dark Hair\u003c\/h2\u003e\u003cp\u003eGet ready to support your hair game with the \u003cstrong\u003eL'OREAL TECHNIQUE HiColor Permanent Hair Color in Black Plum\u003c\/strong\u003e. Specially formulated for dark hair, this product lifts and tones in just one step without leaving behind any brassiness. It's perfect for those looking to achieve vibrant colour without the hassle of pre-lightening.\u003c\/p\u003e\u003ch2\u003eEasy Application\u003c\/h2\u003e\u003cp\u003eThis hair colour is \u003cstrong\u003eeasy to use\u003c\/strong\u003e, making it suitable for both beginners and experienced users. With a quick processing time of only thirty minutes, you can enjoy stunning results without spending hours in the salon.\u003c\/p\u003e\u003ch2\u003eLong-Lasting Results\u003c\/h2\u003e\u003cp\u003eThe rich, smooth crème formula ensures that your colour stays true-to-shade and resists fading. Expect intense, long-lasting colour that looks fresh and vibrant for weeks.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eUnlike many other hair colours, L'OREAL TECHNIQUE HiColor is specifically designed to lift dark hair effectively. The strong lifting and toning action neutralizes unwanted orange tones while depositing the shade of your choice, giving you the confidence to flaunt your new look.\u003c\/p\u003e\u003cp\u003eThis product pairs well with other hair care essentials to maintain your colour and shine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":53737518203245,"sku":"B01IUARQVM","price":49.63,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/l-oreal-technique-hicolor-black-plum-hair-colour-front-view-1.jpg?v=1786812710","url":"https:\/\/canadaelle.ca\/products\/loreal-technique-hicolor-black-plum-59g","provider":"CANADAELLE","version":"1.0","type":"link"}