{"product_id":"k18-triplebright-purple-shampoo","title":"K18 TripleBright Purple Shampoo 4.2 Fl oz - Brass Defense","description":"\u003ch2\u003eAchieve Brighter, Longer-Lasting Blonde\u003c\/h2\u003e\u003cp\u003eWith K18 TripleBright Purple Shampoo, you can maintain a vibrant blonde. This innovative formula is designed to support your hair by removing brassiness and preventing future oxidation.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eK18 Triple-Action Technology:\u003c\/strong\u003e The first triple-action purple shampoo that targets metals and minerals, neutralizing brassiness while defending against future discoloration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemove Brass:\u003c\/strong\u003e Ionic detox technology effectively tackles the root cause of brassiness, removing up to 3 months of buildup from hard water in just one wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralize Tone:\u003c\/strong\u003e Unlike traditional toners, this shampoo uses precision violet technology to restore an even, ideal tone without staining or overtone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLasting Brightness:\u003c\/strong\u003e A biopolymer in the formula helps prevent the reattachment of metals and minerals during washing, ensuring your blonde stays bright and fresh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy-To-Apply Foam Formula:\u003c\/strong\u003e Simply apply to wet hair, lather from roots to ends, let sit for 1-3 minutes, and rinse for consistent use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose K18 TripleBright?\u003c\/h2\u003e\u003cp\u003eThis shampoo stands out with its unique triple-action technology, setting it apart from standard toning products. It's engineered to effectively combat brassiness while maintaining the health of your hair.\u003c\/p\u003e\u003cp\u003eIdeal for all highlighted and lifted hair tones, K18 TripleBright pairs well with other hair care products to support your routine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":53738291822957,"sku":"B0GK2Y6W39","price":101.18,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/k18-triplebright-purple-shampoo-4-2-fl-oz-front-view-1.jpg?v=1786832643","url":"https:\/\/canadaelle.ca\/products\/k18-triplebright-purple-shampoo","provider":"CANADAELLE","version":"1.0","type":"link"}