{"product_id":"joico-color-balance-purple-shampoo","title":"Joico Color Balance Purple Shampoo for Cool Blonde \u0026 Gray Hair 10.1 fl oz","description":"\u003ch2\u003eKeep Your Blonde Cool and Bright\u003c\/h2\u003e\u003cp\u003eIs your blonde hair losing its cool? Joico Color Balance Purple Shampoo is here to help. This shampoo gently cleanses while neutralizing unwanted yellow and warm tones, ensuring your hair stays vibrant and fresh.\u003c\/p\u003e\u003ch2\u003eEffective Colour Correction\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eViolet pigments\u003c\/strong\u003e attach directly to your hair, instantly neutralizing unwanted yellow tones. This means you can maintain that beautiful, icy blonde or silvery grey look without the brassiness.\u003c\/p\u003e\u003ch2\u003eProtects Against Fading\u003c\/h2\u003e\u003cp\u003eWith \u003cstrong\u003egreen tea extract and UV absorbers\u003c\/strong\u003e, this shampoo helps fight fading and tonal changes, keeping your colour looking great over time. to dullness and hello to radiant locks.\u003c\/p\u003e\u003ch2\u003eSmart Release Technology\u003c\/h2\u003e\u003cp\u003eJoico’s \u003cstrong\u003eSmart Release Technology\u003c\/strong\u003e continuously releases nourishing ingredients like Rosehip Oil, Arginine, and Keratin. This helps repair, strengthen, and protect your hair from the daily damage caused by styling.\u003c\/p\u003e\u003ch2\u003eWhy Choose Joico Color Balance Purple Shampoo?\u003c\/h2\u003e\u003cp\u003eThis shampoo not only cleanses but also support shine and controls static. It’s an ideal companion for your hair care routine, ensuring your hair looks and feels healthy.\u003c\/p\u003e\u003cp\u003eJoico Color Balance Purple Shampoo pairs well with other hair care products for colour- hair, making it a versatile addition to your regimen.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53732961911149,"sku":"B08L8D93QB","price":71.28,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/joico-color-balance-purple-shampoo-10-1-fl-oz-front-view-1.jpg?v=1786784132","url":"https:\/\/canadaelle.ca\/products\/joico-color-balance-purple-shampoo","provider":"CANADAELLE","version":"1.0","type":"link"}