{"product_id":"joico-color-balance-purple-shampoo-33-8-fl-oz","title":"Joico Color Balance Purple Shampoo for Blonde \u0026 Gray Hair 33.8 Fl Oz","description":"\u003ch2\u003eMaintain Your Cool Blonde\u003c\/h2\u003e\u003cp\u003eIf your blonde hair is losing its cool, Joico Color Balance Purple Shampoo is here to help. This shampoo gently cleanses while neutralizing unwanted yellow and warm tones, ensuring your colour stays vibrant and fresh.\u003c\/p\u003e\u003ch2\u003eEffective Violet Pigments\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eViolet pigments\u003c\/strong\u003e attach directly to your hair, instantly neutralizing unwanted yellow tones. This means your cool blonde and silvery grey shades remain true to their original hue, support your overall look.\u003c\/p\u003e\u003ch2\u003eProtective Ingredients\u003c\/h2\u003e\u003cp\u003eInfused with \u003cstrong\u003egreen tea extract and UV absorbers\u003c\/strong\u003e, this shampoo helps combat fading and tonal changes, keeping your colour looking its best. These ingredients work together to safeguard your hair against environmental factors.\u003c\/p\u003e\u003ch2\u003eSmart Release Technology\u003c\/h2\u003e\u003cp\u003eJoico's \u003cstrong\u003eSmart Release Technology\u003c\/strong\u003e continuously delivers nourishing ingredients like Rosehip Oil, Arginine, and Keratin. This unique liposome delivery system helps repair and protect your hair from the daily stresses of styling.\u003c\/p\u003e\u003ch2\u003eWhy Choose Joico Color Balance Purple Shampoo?\u003c\/h2\u003e\u003cp\u003eThis shampoo not only cleanses but also strengthens your hair with \u003cstrong\u003ekeratin\u003c\/strong\u003e, a protective protein that actively seeks out damage and helps repair it. The result is healthier, stronger locks that are easier to manage.\u003c\/p\u003e\u003cp\u003eJoico Color Balance Purple Shampoo pairs well with other hair care products to maintain your desired look.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eHow often should I use this shampoo?\u003c\/strong\u003e\u003cbr\u003eFor best results, use 2-3 times a week to maintain your colour and prevent brassiness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this shampoo suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, it is designed for colour- hair, particularly blonde and grey shades.\u003c\/p\u003e\u003cp\u003eKeep your hair looking fresh and vibrant with Joico Color Balance Purple Shampoo.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53738412015981,"sku":"B08R55FK4K","price":111.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/joico-color-balance-purple-shampoo-33-8-fl-oz-front-view-1.jpg?v=1786835674","url":"https:\/\/canadaelle.ca\/products\/joico-color-balance-purple-shampoo-33-8-fl-oz","provider":"CANADAELLE","version":"1.0","type":"link"}