{"product_id":"elf-power-grip-primer-niacinamide-40g","title":"e.l.f. Power Grip Primer with 4% Niacinamide, 40g","description":"\u003ch2\u003eAchieve a Radiant Complexion\u003c\/h2\u003e\u003cp\u003eYour skin’s future looks bright with the e.l.f. Power Grip Primer. This gel-based primer is infused with 4% niacinamide, designed to help visibly even skin tone while gripping makeup for all-day wear.\u003c\/p\u003e\u003ch2\u003eSmooth and Brighten\u003c\/h2\u003e\u003cp\u003eThe unique formula not only grips makeup but also works to smooth and brighten your complexion. Niacinamide helps to reduce the appearance of dullness, giving your skin a refreshed look.\u003c\/p\u003e\u003ch2\u003eGlowy Finish for All Skin Types\u003c\/h2\u003e\u003cp\u003eThis translucent primer goes on clear, making it suitable for all skin tones. It creates a dewy, glowy finish that support your natural beauty.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, apply the primer evenly to your face before makeup. Use your fingertips to gently pat it into the skin, allowing 30 seconds for it to set before applying your makeup.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eUnlike many other primers, the e.l.f. Power Grip Primer is not only effective but also 100% vegan and cruelty-free, certified by Leaping Bunny \u0026amp; PETA. This commitment to ethical beauty means you can feel good about your choice.\u003c\/p\u003e\u003cp\u003eThis primer pairs well with other foundation products, making it a versatile addition to your makeup routine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53735214383469,"sku":"B0BQQS5GBQ","price":41.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/e-l-f-power-grip-primer-40g-front-view-1.jpg?v=1786794829","url":"https:\/\/canadaelle.ca\/products\/elf-power-grip-primer-niacinamide-40g","provider":"CANADAELLE","version":"1.0","type":"link"}