{"product_id":"colorcharm-permanent-liquid-hair-color-brown-b07ntx5mq2","title":"COLORCHARM Permanent Liquid Hair Color for Gray Coverage, Brown","description":"\u003ch2\u003eVibrant Colour with Excellent Gray Coverage\u003c\/h2\u003e\u003cp\u003eCOLORCHARM Permanent Liquid Hair Color in Brown offers a reliable solution for those looking to cover gray hair effectively. With Wella colorcharm’s Liquifuse Technology, this formula saturates each strand, delivering vibrant colour that provides up to 43% more shine compared to untreated hair.\u003c\/p\u003e\u003ch2\u003eLong-Lasting and Fade Resistant\u003c\/h2\u003e\u003cp\u003eEnjoy results that last with COLORCHARM. This hair colour is designed to resist fading, ensuring that your vibrant look remains intact over time. The unique formulation guarantees excellent gray coverage, giving you confidence in your appearance.\u003c\/p\u003e\u003ch2\u003eEndless Colour Possibilities\u003c\/h2\u003e\u003cp\u003eWith 62 easily intermixable shades across five tonal families—neutral, ash, gold, warm, and red—you can create your perfect colour blend. This flexibility allows you to achieve a look that truly reflects your style.\u003c\/p\u003e\u003ch2\u003eSimple Application Process\u003c\/h2\u003e\u003cp\u003eThe mix ratio is straightforward: combine 1 part hair colour with 2 parts developer. Develop for 15 minutes, and you can process for an additional 30 minutes for deeper results. This ease of use makes it suitable for both first-time users and experienced colourists.\u003c\/p\u003e\u003ch2\u003eWhy Choose COLORCHARM?\u003c\/h2\u003e\u003cp\u003eCOLORCHARM stands out for its commitment to quality and performance. The gentle floral fragrance adds a pleasant touch to your colouring experience, making it an ideal companion for your hair care routine.\u003c\/p\u003e\u003cp\u003esupport your hair care collection with COLORCHARM Permanent Liquid Hair Color, perfect for achieving a beautiful, consistent colour.\u003c\/p\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":53737694921069,"sku":"B07NTX5MQ2","price":38.23,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/colorcharm-permanent-liquid-hair-color-brown-front-view-1_84ab887a-455c-4bec-8923-e83209035d62.jpg?v=1786816021","url":"https:\/\/canadaelle.ca\/products\/colorcharm-permanent-liquid-hair-color-brown-b07ntx5mq2","provider":"CANADAELLE","version":"1.0","type":"link"}