{"product_id":"colorcharm-permanent-liquid-hair-color-brown-3","title":"COLORCHARM Permanent Liquid Hair Color for Gray Coverage, Brown","description":"\u003ch2\u003eVibrant Colour with Lasting Shine\u003c\/h2\u003e\u003cp\u003eCOLORCHARM Permanent Liquid Hair Color in Brown provides excellent gray coverage and delivers up to 43% more shine compared to untreated hair. With Wella colorcharm’s Liquifuse Technology, each strand is saturated for consistent and vibrant results.\u003c\/p\u003e\u003ch2\u003eLong-Lasting, Fade-Resistant Results\u003c\/h2\u003e\u003cp\u003eThis hair colour is designed for durability, ensuring that your vibrant look lasts longer without fading. Enjoy the confidence of a rich, beautiful colour that stays true over time.\u003c\/p\u003e\u003ch2\u003eEndless Colour Possibilities\u003c\/h2\u003e\u003cp\u003eWith 62 easily intermixable shades across five tonal families—neutral, ash, gold, warm, and red—you can create the perfect colour that suits your style. Mix at a ratio of 1 part hair colour to 2 parts developer for consistent use.\u003c\/p\u003e\u003ch2\u003eWhy Choose COLORCHARM?\u003c\/h2\u003e\u003cp\u003eThis product stands out with its gentle floral fragrance, making your colouring experience more enjoyable. The packaging features a colour-coded tonal family system, simplifying shade selection.\u003c\/p\u003e\u003cp\u003eCOLORCHARM Permanent Liquid Hair Color pairs well with other hair care products for a complete hair care routine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eHow long should I leave the colour in?\u003c\/h3\u003e\u003cp\u003eDevelop for 15 minutes, then process for up to an additional 30 minutes for the best results.\u003c\/p\u003e\u003ch3\u003eCan I mix different shades?\u003c\/h3\u003e\u003cp\u003eYes, the shades are designed to be easily intermixable, allowing you to create your custom colour.\u003c\/p\u003e\u003cp\u003eAchieve beautiful, long-lasting colour with COLORCHARM Permanent Liquid Hair Color today.\u003c\/p\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":53737694855533,"sku":"B00IYTQYKY","price":37.88,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/colorcharm-permanent-liquid-hair-color-brown-front-view-1_de349d87-8ed8-4215-a7ef-1f8f840cc8ea.jpg?v=1786816021","url":"https:\/\/canadaelle.ca\/products\/colorcharm-permanent-liquid-hair-color-brown-3","provider":"CANADAELLE","version":"1.0","type":"link"}