{"product_id":"colorcharm-permanent-liquid-hair-color-brown-2","title":"COLORCHARM Permanent Liquid Hair Color for Gray Coverage, Brown","description":"\u003ch2\u003eExperience Vibrant Colour\u003c\/h2\u003e\u003cp\u003eCOLORCHARM Permanent Liquid Hair Color in Brown offers a reliable solution for achieving beautiful, vibrant hair. With Wella colorcharm’s \u003cstrong\u003eLiquifuse Technology\u003c\/strong\u003e, this formula saturates each strand, providing excellent gray coverage and up to \u003cstrong\u003e43% more shine\u003c\/strong\u003e compared to untreated hair.\u003c\/p\u003e\u003ch2\u003eLong-Lasting Results\u003c\/h2\u003e\u003cp\u003eEnjoy fade-resistant colour that lasts. This hair colour is designed to deliver vibrant results that maintain their intensity over time, ensuring your hair looks fresh and radiant.\u003c\/p\u003e\u003ch2\u003eEndless Colour Possibilities\u003c\/h2\u003e\u003cp\u003eWith \u003cstrong\u003e62 intermixable shades\u003c\/strong\u003e across five tonal families—neutral, ash, gold, warm, and red—you can create a look that perfectly suits your style. The easy-to-use colour-coded system simplifies shade selection, making it accessible for everyone.\u003c\/p\u003e\u003ch2\u003eSimple Application Process\u003c\/h2\u003e\u003cp\u003eMix the hair colour at a \u003cstrong\u003eratio of 1 part colour to 2 parts developer\u003c\/strong\u003e. Apply and develop for 15 minutes, then process for an additional 30 minutes for consistent use. The gentle floral fragrance support your colouring experience.\u003c\/p\u003e\u003ch2\u003eWhy Choose COLORCHARM?\u003c\/h2\u003e\u003cp\u003eThis product stands out with its \u003cstrong\u003eLiquifuse Technology\u003c\/strong\u003e, ensuring consistent and predictable results. Unlike many alternatives, COLORCHARM provides both excellent gray coverage and a pleasant application experience.\u003c\/p\u003e\u003cp\u003eCOLORCHARM Permanent Liquid Hair Color pairs well with other hair care products to maintain your colour and shine, making it an ideal addition to your beauty routine.\u003c\/p\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":53737693610349,"sku":"B07Q59GPHL","price":37.78,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/colorcharm-permanent-liquid-hair-color-in-brown-front-view-1.jpg?v=1786816012","url":"https:\/\/canadaelle.ca\/products\/colorcharm-permanent-liquid-hair-color-brown-2","provider":"CANADAELLE","version":"1.0","type":"link"}