{"title":"Tower 28","description":"\u003cp\u003eExperience the radiant charm of Tower 28 with our selection of face care, concealers, tinted moisturizers, and lip products. Each item is crafted to help you achieve a glowing, natural look.\u003c\/p\u003e\u003ch2\u003eTower 28\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFace:\u003c\/strong\u003e Products to enhance your natural glow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcealers \u0026amp; Neutralizers:\u003c\/strong\u003e Ideal for those looking to refine their complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTinted Moisturizers:\u003c\/strong\u003e Perfect for a dewy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLips:\u003c\/strong\u003e Add a pop of color or shine to your daily look.\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"tower-28-swipe-serum-hydrating-concealer-5-0-light-neutral","title":"Tower 28 Swipe Serum Hydrating Concealer 5.0 Light\/Neutral 0.22 oz","description":"\u003ch2\u003eAchieve Flawless Coverage\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer\u003c\/strong\u003e provides medium to full coverage, gliding on smoothly to cover dark circles, redness, and blemishes. Its lightweight formula ensures it won't cling to dry patches or feel heavy on your skin.\u003c\/p\u003e\u003ch2\u003eGentle on Sensitive Skin\u003c\/h2\u003e\u003cp\u003eFormulated with \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e for hydration and \u003cstrong\u003ecentella asiatica\u003c\/strong\u003e to soothe, this concealer is ideal for sensitive, dry, or blemish-prone skin types. Enjoy a comfortable wear without worrying about clogged pores.\u003c\/p\u003e\u003ch2\u003eSkin Care Meets Makeup\u003c\/h2\u003e\u003cp\u003eThis serum concealer features pigments coated in \u003cstrong\u003elysine\u003c\/strong\u003e, an amino acid that supports collagen production. The result is smooth, even coverage with a natural finish that support your skin's appearance while providing care beneath the surface.\u003c\/p\u003e\u003ch2\u003eEasy Application\u003c\/h2\u003e\u003cp\u003eSimply swipe the applicator directly onto areas needing coverage, such as dark circles or blemishes. 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The shade 13 \"Playa\" features warm golden undertones, making it an excellent match for tan skin tones.\u003c\/p\u003e\u003ch2\u003eGentle Formula for Sensitive Skin\u003c\/h2\u003e\u003cp\u003eThis concealer is formulated with hyaluronic acid to hydrate and centella asiatica to calm the skin. Its lightweight cream texture is non-comedogenic, making it suitable for sensitive, dry, or blemish-prone skin types.\u003c\/p\u003e\u003ch2\u003eSkin Care Meets Makeup\u003c\/h2\u003e\u003cp\u003eThe pigments in this serum concealer are coated in lysine, an amino acid that supports collagen production. This unique formulation helps maintain a smooth, even coverage with a natural finish, support your skin's appearance while working beneath the surface.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eTo apply, swipe directly with the applicator to cover dark circles and spot conceal where needed. 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This unique formulation helps maintain a smooth, even coverage while support the look of your skin.\u003c\/p\u003e \u003ch2\u003eEasy Application for Everyday Use\u003c\/h2\u003e\n\u003cp\u003eTo use, simply swipe the applicator to cover dark circles and spot conceal as needed. Blend with your fingers, a brush, or a sponge, and set with GetSet Powder for extended wear. For a brighter under-eye effect, consider choosing a shade lighter.\u003c\/p\u003e \u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\n\u003cp\u003eThe Tower 28 Swipe Serum Hydrating Concealer stands out for its combination of skin care benefits and makeup performance. With a focus on real skin needs, it merges dermatologist-approved care with vibrant beauty, making it a reliable choice for daily use.\u003c\/p\u003e \u003cp\u003eThis concealer pairs well with other makeup products for a complete look.\u003c\/p\u003e \u003cp\u003eFor external use only. 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Its serum-like glide ensures a smooth application without clinging to dry patches, making it a reliable choice for daily use.\u003c\/p\u003e\u003ch2\u003eGentle Formula for Sensitive Skin\u003c\/h2\u003e\u003cp\u003eThis concealer is \u003cstrong\u003eformulated with hyaluronic acid\u003c\/strong\u003e to help maintain hydration and centella asiatica to soothe the skin. It is non-comedogenic, making it suitable for sensitive, dry, or blemish-prone skin types.\u003c\/p\u003e\u003ch2\u003eSkin Care Meets Makeup\u003c\/h2\u003e\u003cp\u003eThe pigments in this serum concealer are coated in lysine, an amino acid that supports collagen production. This means you can enjoy smooth, even coverage with a natural finish that support your skin's appearance while working beneath the surface.\u003c\/p\u003e\u003ch2\u003eEasy Application\u003c\/h2\u003e\u003cp\u003eTo use, simply swipe directly with the applicator to cover dark circles and spot conceal where needed. 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This concealer glides on smoothly to cover dark circles, redness, and blemishes without clinging to dry patches, making it ideal for sensitive skin.\u003c\/p\u003e\u003ch2\u003eFormulated for Sensitive Skin\u003c\/h2\u003e\u003cp\u003eCrafted with hyaluronic acid, this concealer helps maintain hydration while centella asiatica calms the skin. Its non-comedogenic formula is perfect for those with sensitive, dry, or blemish-prone skin types, ensuring a comfortable wear throughout the day.\u003c\/p\u003e\u003ch2\u003eSkin Care Meets Makeup\u003c\/h2\u003e\u003cp\u003eThe pigments in this serum concealer are coated in lysine, an amino acid that supports collagen production. This results in smooth, even coverage with a natural finish that support your skin's appearance while working beneath the surface.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eSimply swipe the applicator directly onto areas that need coverage, such as dark circles or blemishes. Blend with your fingers, a brush, or a sponge. For longer wear, set with GetSet Powder. For a brightening effect, consider choosing a shade lighter.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eThe Tower 28 Swipe Serum Hydrating Concealer stands out for its unique blend of skin care and makeup, specifically designed for sensitive skin. Unlike many alternatives, it prioritizes hydration and comfort without sacrificing coverage.\u003c\/p\u003e\u003cp\u003eThis concealer pairs well with other makeup products for a complete look.\u003c\/p\u003e\u003cp\u003eFor external use only. 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Its serum-like glide allows for smooth application without feeling heavy or clinging to dry patches.\u003c\/p\u003e\u003ch2\u003eFormulated for Sensitive Skin\u003c\/h2\u003e\u003cp\u003eThis lightweight cream concealer is made with hyaluronic acid to hydrate and centella asiatica to calm. It’s non-comedogenic, making it suitable for sensitive, dry, or blemish-prone skin types.\u003c\/p\u003e\u003ch2\u003eSkin Care Meets Makeup\u003c\/h2\u003e\u003cp\u003eThe pigments in this serum concealer are coated in lysine, an amino acid that supports collagen production. This results in a smooth, even coverage that maintains a natural finish while working beneath the surface for healthier-looking skin.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eTo apply, swipe directly with the applicator to cover dark circles and spot conceal as needed. Blend with fingers, a brush, or a sponge. For longer wear, set with GetSet Powder. 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This lightweight formula won't cling to dry patches, ensuring a comfortable wear throughout the day.\u003c\/p\u003e\u003ch2\u003eGentle on Sensitive Skin\u003c\/h2\u003e\u003cp\u003eFormulated with \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e for hydration and \u003cstrong\u003ecentella asiatica\u003c\/strong\u003e to soothe, this concealer is non-comedogenic, making it suitable for sensitive, dry, or blemish-prone skin types. Enjoy a flawless finish without irritation.\u003c\/p\u003e\u003ch2\u003eSkin Care Meets Makeup\u003c\/h2\u003e\u003cp\u003eThe pigments in this concealer are coated in lysine, an amino acid that supports collagen production. This unique formulation helps maintain a smooth appearance while providing even coverage that support your natural beauty.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, swipe the applicator directly onto dark circles or blemishes. Blend with your fingers, a brush, or a sponge. 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Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53732380377453,"sku":"B0CFWCKPJY","price":70.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/5299\/5181\/files\/tower-28-swipe-serum-hydrating-concealer-12-tan-front-view-1.jpg?v=1786777984"},{"product_id":"tower-28-swipe-serum-hydrating-concealer-3-0-light-peach","title":"Tower 28 Swipe Serum Hydrating Concealer 3.0 Light\/Warm Peach","description":"\u003ch2\u003eAchieve a Natural Look\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer\u003c\/strong\u003e in shade 3.0 Light\/Warm Peach is for covering dark circles, redness, and blemishes. With a medium to full coverage, this concealer glides on smoothly, providing a natural finish that feels light on the skin.\u003c\/p\u003e\u003ch2\u003eFormulated for Sensitive Skin\u003c\/h2\u003e\u003cp\u003eThis concealer is made with \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e to hydrate and \u003cstrong\u003ecentella asiatica\u003c\/strong\u003e to calm, making it perfect for sensitive, dry, or blemish-prone skin. It’s non-comedogenic, ensuring you can wear it without worry.\u003c\/p\u003e\u003ch2\u003eSkin Care Meets Makeup\u003c\/h2\u003e\u003cp\u003eThe pigments are coated in \u003cstrong\u003elysine\u003c\/strong\u003e, an amino acid that supports collagen production. This means you get smooth, even coverage that not only looks good but also works beneath the surface to maintain skin health.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eSimply swipe the applicator directly onto areas that need coverage. Blend with your fingers, a brush, or a sponge. For longer wear, set with \u003cem\u003eGetSet Powder\u003c\/em\u003e. Pro tip: choose one shade lighter to use it as an under-eye brightener.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eWith its combination of skin care benefits and makeup performance, the Tower 28 Swipe Serum Hydrating Concealer stands out among other options. 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This medium to full coverage concealer glides on smoothly, effectively covering dark circles, redness, and blemishes without feeling heavy on the skin. Shade 6.0 \"IE\" features light neutral undertones, making it a versatile choice for various skin tones.\u003c\/p\u003e\u003ch2\u003eGentle Formula for Sensitive Skin\u003c\/h2\u003e\u003cp\u003eCrafted with \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e to provide hydration and \u003cstrong\u003ecentella asiatica\u003c\/strong\u003e to soothe, this lightweight cream concealer is ideal for sensitive, dry, or blemish-prone skin types. It’s non-comedogenic, ensuring that it won’t clog pores while delivering the coverage you need.\u003c\/p\u003e\u003ch2\u003eSkin Care Benefits\u003c\/h2\u003e\u003cp\u003eThis concealer combines makeup with skin care by using pigments coated in lysine, an amino acid that supports collagen production. This unique formulation helps maintain a smooth appearance and prevents flaky skin, providing a natural finish that support your overall look.\u003c\/p\u003e\u003ch2\u003eApplication Made Simple\u003c\/h2\u003e\u003cp\u003eTo use, simply swipe the applicator directly onto areas needing coverage. Blend with your fingers, a brush, or a sponge for a finish. For a brighter under-eye effect, consider choosing a shade lighter than your skin tone.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eTower 28 Swipe Serum Hydrating Concealer\u003c\/strong\u003e stands out due to its thoughtful formulation that prioritizes skin health while providing effective coverage. Inspired by the vibrant lifestyle of Los Angeles, this concealer meets real skin needs with safe, high-performance ingredients.\u003c\/p\u003e\u003cp\u003eThis product pairs well with other makeup essentials for a complete beauty routine.\u003c\/p\u003e\u003cp\u003eFor external use only. 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It instantly soothes irritation and reduces redness, helping to support a stronger and more balanced skin barrier.\u003c\/p\u003e \u003ch2\u003eBarrier-support Ingredients\u003c\/h2\u003e\n\u003cp\u003eThis cream is formulated with \u003cstrong\u003efour types of hyaluronic acid and ceramides\u003c\/strong\u003e that deeply hydrate and seal in moisture. With every use, your skin feels soft, plump, and visibly calmer, making it an essential part of your skincare routine.\u003c\/p\u003e \u003ch2\u003eIdeal for All Skin Types\u003c\/h2\u003e\n\u003cp\u003eTested by dermatologists and ophthalmologists, this fragrance-free and alcohol-free face lotion is designed to support sensitive skin. 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